Today marks the official launch of the Edith Cowan University / LH Global co-authored report: “Western Australia’s place in the Chinese Tourism Boom”.
LH Global’s CEO Mr James Clarke together with LH Global’s Manager for Tourism Mr Youteng Wang attended the launch this morning at ECU’s Joondalup campus.
“As a China-specialist inbound tour operator, my firm LH Global truly believes that WA possesses all the resources required to be truly outstanding in its engagement with the Chinese Outbound Tourism Market”, Mr Clarke said.
“The report is virtually silent on the once in a hundred year pandemic that has besieged us, and rather focusses on underlying fundamentals that need work in order for WA to make the most out of the China boom, and in order for our Chinese guests to get the most out of their journey with us here”.
However, speaking to the impact of COVID-19, Mr Clarke said “The deck of cards has been spilled. Traditional market share and positions of WA and it’s competitor states is all up for grabs. What we thought impossible for WA in capturing more COTM market share 12 months ago can now be made possible. It is time for WA to dream big when it comes to its engagement with China.”
The report is now available for public distribution, and can be downloaded here.
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