Today 7th October marked the official launch of the Edith Cowan University / LH Global co-authored report: “Western Australia’s place in the Chinese Tourism Boom”.

LH Global’s CEO Mr James Clarke together with LH Global Australia’s Manager for Tourism Mr Youteng Wang participated at the launch this morning at ECU’s Joondalup campus, which was attended by the Hon Paul Papalia MLA Minister for Tourism.

“As a China-specialist inbound tour operator, my firm LH Global truly believes that WA possesses all the resources required to be truly outstanding in its engagement with the Chinese Outbound Tourism Market (COTM)”, Mr Clarke said.


Edith Cowan University Joondalup Campus

From left to right:
Mr Youteng Wang, LH Global Tours Tourism Manager
Prof Sam Huang, Edith Cowan University
Hon Paul Papalia MLA, Minister for Tourism
Mr James Clarke, LH Global CEO
Mr Jun Wen, Edith Cowan University


“The report is virtually silent on the once in a hundred year pandemic that has besieged us, and rather focusses on underlying fundamentals that need work in order for WA to make the most out of the China boom, and in order for our Chinese guests to get the most out of their journey with us here”.


Hon Paul Papalia MLA Minister for Tourism


However, speaking to the impact of COVID-19, Mr Clarke said “The deck of cards has been spilled. Traditional market share and positions of WA and it’s competitor states is all up for grabs. What we thought impossible for WA in capturing more COTM market share 12 months ago can now be made possible. It is time for WA to dream big in tourism when it comes to its engagement with China.”


Mr Clarke Presents from industry on the findings of the report


The report is now available for public distribution, and can be downloaded here.

Enquiries can be made by emailing marketing@lhglobal.co or by calling 08 6381 3218.

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